How to Create an Irresistible Delivery Menu

• Regular Updates: Frequently review and enhance your menu. Use data to identify popular items and adjust for trends (e.g., featuring plant-based options during Veganuary).

• Showcase Dishes: Highlight dishes that travel well. Consider popular dine-in combinations for delivery bundles and modifiers.

• Consistent Pricing: Avoid price markups to reduce abandoned orders. Nearly one-third of consumers cancel orders due to price differences.

• Testing and Optimisation: Continually test different menu setups to improve based on customer preferences and feedback.

In the competitive world of food delivery, your menu is your most powerful tool. It serves as the digital shop window of your restaurant, enticing hungry customers to choose your dishes over countless others. Here’s a comprehensive guide to creating a delivery menu that not only attracts but also keeps customers ordering from you time and time again.

Photos: The Key to Tempting Customers

Invest in Quality Photography

Photos are the quickest way to get a customer’s taste buds tingling. High-quality, well-lit, high-resolution images can make your dishes irresistible. It’s worth investing in professional photography to display your food in the best light.

Highlight Your Hero Image

Pay special attention to your Hero Image, the photo that customers will see first as they scroll. Get up close and personal with your best dish, or showcase a range of dishes to create an inviting spread. According to analysis, partners who add menu photos see up to a 24% increase in orders.

Crafting Compelling Menu Descriptions

Share Your Story

Your menu description is the space to tell customers about the history and mission of your restaurant. Highlight the founders, the chef, and the inspiration behind your brand.

Be Passionate and Honest

Describe your items passionately but avoid overpromising. Include details about ingredients and cooking methods, and don’t forget to add allergens and dietary tags to ensure customers are well-informed.

Example Description

“Tender chicken skewers marinated overnight in lemon and garlic sauce, grilled and topped with fresh thyme. Served with rice or flatbread.”

Structuring Your Menu

Creative Categories

Be adventurous with your categories. Instead of copying your dine-in menu, create engaging sections such as ‘Our Favourites’ for popular items or ‘Try Something New’ for dishes you want to promote.

Offer Meal Deals

Make life easier for customers by offering meal deals. Build these around themes like ‘Quick Healthy Lunch’ or ‘Dine In For Two,’ or focus on special events like Valentine’s Day. Ensure they include all the elements of a meal: mains, sides, and drinks.

Use Modifiers and Add-ons

Modifiers and add-ons, like extra cheese on a burger, are a great way to encourage impulse buys. Thoughtfully consider combinations to make them appealing and logical to customers.

Conclusion

By following these strategies, you can create a delivery menu that not only stands out but also drives more orders. Regularly update and optimize your menu based on customer preferences and market trends to ensure ongoing success.