Slerp
Are You Over-Reliant On Delivery Apps?
Read on if more than 10% of your total revenue comes from third-party marketplaces.

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Is 10-25+% of your revenue coming from delivery apps?
Delivery apps have played a significant role in establishing online ordering for restaurants and consumers. However, many operators are now overexposed with too much revenue coming from an uncontrollable third-party provider.
Typically, 10+% indicates a strong base of repeat customers – and who you continue to pay high commissions to retain.
You are likely facing these issues:
  • Drain on profits: Hefty commissions and fees from delivery apps mean there’s often no profit left for you.
  • Limited brand control: Lost control over essential aspects like your brand placement and the types of orders you can offer.
  • No access to customer data: Delivery apps keep the valuable customer data that could help you enhance service and retain loyal customers, leaving you without crucial control.

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It’s Time for Direct-to-Consumer (d2c)
Most customers prefer a direct channel: 2 out of 3 customers prefer to order direct from a restaurant over a delivery app, and 6 out of 10 customers who have used a delivery app already know which restaurant they will purchase from.
By creating your own direct channel and converting customers to it you can:
  • Increase your margins: Keep more of your earnings.
  • Control your brand: Directly manage how your brand is presented and marketed.
  • Create direct customer relationships: Use customer data to personalise interactions.
  • Boost repeat orders: Keep customers coming back for more with your loyalty program.

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The right partner for d2c
Slerp is an online ordering platform created by operators for operators. We have an in-house delivery system called Dispatch with direct integration into courier fleets including Uber, Stuart, and Addison Lee. We manage the delivery end-to-end with live end-customer support – so you can focus on delivering amazing food and the best guest experience.
Brands like Island Poké, Ottolenghi, Detroit Pizza, and Dom Subs have seen real growth in their direct channels with Slerp:
  • Expansion of new locations to cater to more demand
  • 3X increase in large platter orders, with a 2X increase in value per order
  • 7x expansion in customer contacts within 6 months, signalling high customer engagement
“With Slerp you get to keep your own identity and have control over the process. The system is good, the tech works. The team understands the needs of a business like ours.” said Greg Boyce, Dom’s Subs.

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Ready to take control and grow?
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How does Slerp work

Slerp is an online ordering platform designed specifically for the hospitality industry. We sit behind the scenes, powering your own branded checkout so that you can directly take orders from your customers whilst owning the data. Think of us as a Shopify for restaurants, with reliable and efficient delivery.
Slerp enables you to:

  • Create, manage, and customise your online ordering channel on web and via your own app.
  • Deliver efficiently to your customers with automatic courier assignment with courier partners such as Uber (we are the first UK platform partner), Stuart, and Addison Lee. We track and monitor all deliveries end-to-end and have the best-in-class customer support handling (92% CSAT score).
  • Accept a range of order types all from a single checkout, including Click & Collect, ASAP delivery, scheduled same-day delivery, and pre-orders such as larger catering orders for future days.
  • Grow your orders using customer data, loyalty programs, discounts and CRM, all from one platform.

For head office staff, all of Slerp’s features are accessed through one dashboard, which means you don’t have to log into multiple systems.
For on-premise staff, orders are received via our Partner App (IOS or Android) which operates very similar to marketplaces. We also integrate with the likes of Deliverect, Otter and Urban Piper [coming soon] if you prefer to not use our App.

Unlike marketplaces, you get to own your branded checkout, obtain rich customer data, and shape your customer experience using your own loyalty program and CRM. Marketplaces are also tightly coupled to on-demand delivery orders. With Slerp, you are open to a variety of order types that can be customized easily for each and every location. With our comparatively low commission structure, you also will be able to improve your margins and add more money to your pocket.

Typically we work with businesses that already have online ordering via marketplaces. This may be contributing anywhere between 10-80% of the total business turnover. Such businesses are looking to diversify their revenue streams, take back control, and make more margin.
We also have many businesses come to us who may be using an existing ordering solution that is not fit for purpose for their requirements. We work with businesses in many shapes and sizes – you may have 1 location, or you may be a multi-site franchised business with 150 locations. The Slerp platform is flexible to suit a variety of setup configurations.

We earn as you earn ensuring we are completely aligned on growing your direct ordering channel. There are optional add-ons that can be used to compliment your setup depending on your requirements. Slerp is committed to help you to sell more efficiently and grow your online orders successfully. We take a low commission based on transactions and charge a low fee for optional add-ons.

No, you do not need a developer or designer to use Slerp. Our platform is designed to be intuitive and comes with a user-friendly guide to get you set up and transacting in as little as an hour. We also have an incredible growth team of former operators to help you grow your online orders.

Yes. Most of our partners use popular website builders such as Wix, WordPress, and Squarespace. You will just need to include order buttons and order links that point to your online ordering page. You also have the option to customize the domain name of your ordering channel to align with your website. See Crosstown as an example.

Slerp

71 Fanshaw St, 2nd Floor
London N1 6LA
Slerp is a registered trademark in the United Kingdom

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