Cugini Case Study
Serving pizzas and push Notifications: How Cugini keeps fans hungry for more
From humble beginnings in a back garden, serving pizzas to family and friends, Cugini has grown into a thriving business with two brick-and-mortar locations and a mobile pizza van. With this growth came a clear opportunity: to streamline operations, elevate the customer experience, and build lasting loyalty.
The Cugini team sought a platform that could streamline operations and create a more direct relationship with customers. Founder Conor explains, “We wanted an app that allowed us to engage our customers directly, offer deals exclusively, and provide push notifications—all the things that marketplaces couldn’t do effectively.”
After researching online, the team found Slerp. Its all-in-one features fit the bill perfectly for their unique needs, which required managing deliveries, table orders, and collections seamlessly.
Cugini adopted a creative, customer-first approach with Slerp at its core. Here’s how they made it work:
To boost downloads of their app, Cugini offered exclusive discounts through Slerp. From free pizzas to double loyalty points, their social media campaigns encouraged customers to use the app for direct orders.
Push notifications became a game-changer, allowing Cugini to reach their loyal customer base quickly and easily. It was an effective way to share promotions, notify customers about new menu items, and encourage repeat orders.
Cugini leveraged in-store interactions to increase app awareness. Leaflets and QR codes were handed out with walk-in orders, allowing customers to scan and download the app instantly.
Platforms like Instagram and Facebook became key tools in spreading the word about their app and the deals on offer, strengthening their brand’s reach and visibility.
With Slerp powering their operations, Cugini now handles approximately 30% of orders through direct channels such as their app, especially during winter months. This provides a higher margin compared to third-party apps like Deliveroo or Uber Eats, giving them greater control over their revenue and customer data.
The exclusivity of offers on Slerp not only increased app downloads but also fostered loyalty among their regular customers, who now look forward to discounts and deals that can’t be found elsewhere.
Slerp hasn’t only improved operations; it’s shown Cugini the value of direct customer relationships in growing a food business. While they continue to tweak and optimise the delivery process, the most profitable orders remain those made via in-store pickup.
Cugini’s next steps involve expanding to new locations, targeting sports clubs and other venues that align with their ethos of community-driven dining. “If any cricket clubs are interested,” says Conor, “we’d love to bring our pizzas there!”
The Cugini story is a testament to the power of understanding your customer base and leveraging the right tools to engage them directly. Slerp doesn’t just provide technology; it transforms how businesses interact with their customers, increasing efficiency, loyalty, and revenue.
If you’re ready to take your food business to the next level, Slerp can help, just as it’s helped Cugini carve a path to growth.
See how Slerp can work for you. Get in touch today to unlock the full potential of your business with direct online ordering, loyalty programmes, and more!
