Honi Poke
Honi Poke initially relied heavily on catering marketplaces paying over 20%+ in commissions for both B2C and catering orders. With no direct access to customer data, they struggled to build their catering channel. Additionally, delays with other catering solutions hindered their ability to launch a dedicated catering store with LPO couriers, leaving them unable to scale this part of their business.
Challenges
- High marketplace commissions impacting profitability
- Limited access to customer data, restricting catering growth
- Delays in launching a catering solution
- Inability to manage direct deliveries effectively
- No efficient internal system for catering production management
Solution
Why Honi Poke switched to Slerp:
- Cost Savings: Significantly reduced commission costs to around 10% per order versus over 20% with other catering marketplaces.
- Enhanced Customer Data: Improved access to customer insights, enabling targeted marketing and direct customer engagement.
- LPO couriers: Access to a managed delivery network with real-time tracking and customer support for a better end-user experience.
- Catering Production Management: Slerp’s Composer tool streamlined internal catering processes, supporting efficient order production and fulfilment.
