Island Poke Case Study

Challenge

Solution

They introduced a new app integrated with a comprehensive CRM and loyalty program. This allowed them to communicate directly with customers through targeted notifications and real-time feedback. The app became a key tool in their strategy, with 50% of their orders now coming through the digital platform, enhancing customer engagement.

Island Poke enhanced their Click & Collect service. They streamlined the Click & Collect process and integrated it with their new loyalty program. This led to 90% of orders being placed through Click & Collect, with customers being incentivized by exclusive rewards, which boosted retention and encouraged repeat visits.

They adopted an integrated solution that combined CRM, loyalty, and direct ordering capabilities. This unified system improved brand control, enabled better customer data collection, and enhanced profit margins. The integration allowed Island Poke to run effective marketing campaigns, tailor customer experiences, and support sustainable business growth.

Results

• 2.3X Increase in Direct Orders: The new app and integrated systems significantly boosted the volume of direct orders, enhancing revenue and reducing reliance on third-party platforms.

• 7X Increase in Active Contacts: The enhanced CRM and marketing capabilities grew their active customer base sevenfold, leading to more targeted engagement and increased sales opportunities.

• 15K+ App Downloads with 520 Weekly Downloads: The app’s successful launch and ongoing popularity resulted in over 15,000 downloads, with a steady rate of 520 new downloads each week, reflecting strong customer interest and adoption.

• 50% of Customers on Loyalty Program: The new loyalty program saw half of the customer base participating, driving repeat business and increasing customer lifetime value.