Kaani Kaana Case Study

Kaani Kaana

Kaani Kaana is a Chelmsford-based takeaway revolutionising the way Bangladeshi and Indian food is enjoyed. Customer experience is at the forefront of their business – this is reflected in their awards, including the best Asian takeaway in the country and Restaurant Guru award for customer reviews.

Their dedication to their craft sets them apart, serving the freshest, 100% natural ingredients to thousands of customers.

Challenge

• Existing system couldn’t handle increased orders, leading to errors
• Limited access to customer data hindered building meaningful relationships
• Sustainability goals were difficult to achieve with current delivery operations

Solution

• Implemented an efficient online ordering system, streamlining order management and handling increased volumes
• Provided control of customer data, enabling tailored marketing and increasing orders
• Integrated zero-emission vehicles to support sustainability goals
• Introduced a powerful loyalty program to reward customers and encourage repeat business

Results

The transformation at Kaani Kaana was remarkable, with clear results showing the impact of Slerp’s integration. Within a year, they achieved a tenfold growth in revenue, while their customer database rapidly expanded, gaining 1,000 marketing opt-ins in just 10 days. Additionally, 50% of their deliveries were conducted using zero-emission vehicles, aligning perfectly with their sustainability goals.

• 10X growth in revenue
• 1,000 marketing opt-ins in 10 days
• 50% deliveries using zero-emission vehicles