L’eto Case Study

L’ETO partners with Slerp to overcome rising marketplace commissions
Facing high commissions, limited delivery reach, and inefficient operations, L'eto started looking for a solution to optimise profitability and streamline customer experience.
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M25
Increased delivery radius
100%
Slerp tech stack
4.8*
Restaurant Guru

Facing the challenge of marketplace commissions

 

L’ETO, renowned for its harmonious blend of nutritious dining and decadent desserts, found its business facing a profitability hurdle. Rising marketplace commission rates were eating into profit margins, which threatened long-term sustainability. Additionally, their in-house delivery capabilities were unable to scale effectively, restricting their reach and limiting their ability to manage peak demand.

Another major challenge? Their web ordering system on Shopify. It made ordering cakes a cumbersome experience for customers, resulting in lost conversion opportunities. On top of that, manual production management created bottlenecks in efficiency, reducing operational capacity within their Central Production Unit (CPU).

Faced with these challenges, L’ETO needed a solution to grow profitability, enhance their customer experience, and streamline operations. That solution was Slerp.

 

Why L’ETO chose Slerp

 

  • Data-driven Marketing
  • Dedicated Consumer App with Loyalty Features
  • Managed Delivery Network
  • Streamlined Branded Shopping Experience
  • Production Optimisation with Composer Tool

 

Results that transformed L’ETO

 

  • Improved Profit Margins
  • Enhanced Customer Experience
  • Expanded Delivery Reach
  • Higher Customer Engagement and Retention
  • Streamlined Operations

 

Key takeaways for restaurant operators

 

  • Drive Profitability – Reducing reliance on marketplaces and transitioning to direct orders via Slerp helped L’ETO save significantly on commissions, safeguarding profitability.
  • Enhanced Marketing Potential – Data access and targeted campaigns propelled customer engagement, creating a loyal base of repeat customers and boosting overall sales.
  • Operational Efficiency – By introducing tools for production and delivery management, L’ETO streamlined operations, optimising their capacity to scale.

 

What’s next for L’ETO?

 

L’ETO’s partnership with Slerp enabled them to not only overcome their challenges but unlock new growth potential. By focusing on their direct order channel, they’ve improved customer experiences without sacrificing margins. With an eye on the future, L’ETO is now well-positioned to continue scaling their delivery capabilities and reaching even more customers across London. Thinking about your restaurant’s future?

If you’re facing challenges similar to those of L’ETO—rising marketplace commissions, limited delivery options, or inefficient operations—it’s time to consider Slerp. Slerp can empower your restaurant with a branded ordering experience, data-driven marketing, and tools to optimise operations, all while boosting your profit margins. Take the first step toward a more profitable future.

 

Book a free consultation with Slerp today

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Slerp is an online ordering platform designed specifically for the hospitality industry.